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Content marketing: selling the culture not the can

Rusty can

There’s been a lot of buzz about content marketing lately. Forbes recently called it “the next digital media revolution.”

But content marketing isn’t new, in fact some companies have been doing it for a while. John Deere’s been doing it since the late 1800’s.  The Internet has certainly streamlined the delivery of content marketing, making it easier than ever for brands to become publishers, and this has thrust the concept into the spotlight.

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Brand cinema is ‘content marketing’

  • By David

This article about “content marketing” applies to web and commercial video production as well.

“Effective content marketing holds people’s attention. It gives you a distinctive brand, loyal fans and increased sales.”

If you want to share the story of your business through video, you have to give your audience a reason to watch. If you’re not careful to craft a compelling story that inspires them or gives them a message worth taking home and sharing, then you’re spinning your wheels.  Other than your friends and family, nobody’s going to watch your video, and they’re certainly not going to pass it along to others.
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