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Brand storytelling summer roundup

  • By David

People on bikes
While the unusually warm summer we’ve been experiencing up here in Oregon refuses to give out, we all know the end is nigh and the rains will eventually come. So even though it’s still swimming pool hot, the kids are back in in school and the nights are cooling off quicker. Summer’s coming to an end it’s time to take a look back at the season’s best brand storytelling. And there’s been a lot of great work out there.

First mention goes to some web spots for the Levi’s commuter series. It’s directed by Truen Pence of Instrument with his relaxed and lyrical documentary style he brought to life in last year’s This Place (which we were lucky to be able to help with), it explores three real and very different characters with a passion for cycling. Smartly set in the iconic cities of London, Oakland and New York, it goes beyond tapping into the bike commuter zeitgeist through telling honest and distinct stories.

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American Wine Story aerials

  • By David

aerial vineyard

We’re excited that the trailer for the documentary American Wine Story is now making the rounds and it contains a number of our aerial shots, captured over the last year. Vineyards are always spectacular locations as it seems that grapes like to have a nice view.

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Stealing African sunshine

A project this past summer took me to one of the most challenging environments we’ve shot to date.  Rural Africa can offer some of the most breathtaking scenes you can hope to point your camera at, but those images come with challenges.  Aside from the various health and safety concerns associated with extended travel in rural Africa, approaching a trip here for the purpose of filming a documentary brings along a whole host of technical complications.  

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Wine Documentary

  • By David

We’ve been working for more than two years on a documentary project with Kegan Sims and Truen Pence called Vino Veritas, the story of winemakers who’ve found their way into the business following unusual paths.

We’ll be shooting aerial footage for this project this coming summer. The great thing about shooting a feature-length documentary is that you find yourself placed in any number or challenging situations. It’s a crash course in storytelling and filmmaking. Many of the solutions we discover work on commercial projects as well.