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Brand storytelling summer roundup

  • By David

People on bikes
While the unusually warm summer we’ve been experiencing up here in Oregon refuses to give out, we all know the end is nigh and the rains will eventually come. So even though it’s still swimming pool hot, the kids are back in in school and the nights are cooling off quicker. Summer’s coming to an end it’s time to take a look back at the season’s best brand storytelling. And there’s been a lot of great work out there.

First mention goes to some web spots for the Levi’s commuter series. It’s directed by Truen Pence of Instrument with his relaxed and lyrical documentary style he brought to life in last year’s This Place (which we were lucky to be able to help with), it explores three real and very different characters with a passion for cycling. Smartly set in the iconic cities of London, Oakland and New York, it goes beyond tapping into the bike commuter zeitgeist through telling honest and distinct stories.

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Brand cinema is ‘content marketing’

  • By David

This article about “content marketing” applies to web and commercial video production as well.

“Effective content marketing holds people’s attention. It gives you a distinctive brand, loyal fans and increased sales.”

If you want to share the story of your business through video, you have to give your audience a reason to watch. If you’re not careful to craft a compelling story that inspires them or gives them a message worth taking home and sharing, then you’re spinning your wheels.  Other than your friends and family, nobody’s going to watch your video, and they’re certainly not going to pass it along to others.
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Relentless premiere

  • By David

The documentary  Relentless, produced and directed by Slipstream’s Justin Smith for Oregon State University, debuted on March 2nd to a packed house. This 35-minute film follows a year in the lives of students on a championship formula racing team.

This documentary marks a new standard in brand storytelling, and a departure from traditional advertising. On the Web, users choose their content. When presented with such choice, users won’t choose traditional commercials. They won’t opt to read brochure copy. Brand content needs to be compelling. It needs to stand on its own as a story.

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