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2014 September



Brand storytelling summer roundup

  • By David

People on bikes
While the unusually warm summer we’ve been experiencing up here in Oregon refuses to give out, we all know the end is nigh and the rains will eventually come. So even though it’s still swimming pool hot, the kids are back in in school and the nights are cooling off quicker. Summer’s coming to an end it’s time to take a look back at the season’s best brand storytelling. And there’s been a lot of great work out there.

First mention goes to some web spots for the Levi’s commuter series. It’s directed by Truen Pence of Instrument with his relaxed and lyrical documentary style he brought to life in last year’s This Place (which we were lucky to be able to help with), it explores three real and very different characters with a passion for cycling. Smartly set in the iconic cities of London, Oakland and New York, it goes beyond tapping into the bike commuter zeitgeist through telling honest and distinct stories.

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