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2013 February



Content marketing: selling the culture not the can

Rusty can

There’s been a lot of buzz about content marketing lately. Forbes recently called it “the next digital media revolution.”

But content marketing isn’t new, in fact some companies have been doing it for a while. John Deere’s been doing it since the late 1800’s.  The Internet has certainly streamlined the delivery of content marketing, making it easier than ever for brands to become publishers, and this has thrust the concept into the spotlight.

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