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2012 March

19

Mar

Brand cinema is ‘content marketing’

  • By David

This article about “content marketing” applies to web and commercial video production as well.

“Effective content marketing holds people’s attention. It gives you a distinctive brand, loyal fans and increased sales.”

If you want to share the story of your business through video, you have to give your audience a reason to watch. If you’re not careful to craft a compelling story that inspires them or gives them a message worth taking home and sharing, then you’re spinning your wheels.  Other than your friends and family, nobody’s going to watch your video, and they’re certainly not going to pass it along to others.
Read more…

17

Mar

Aerial rig in development

  • By David

We’ve been working since late last year to develop an RC aerial platform that will match the cinema-quality standards we apply to our projects. We’re now in testing and will hope to launch this service line in the summer of 2012.

You can walk past any Brookstone and see RC helicopter units, and your thought might be, “Well, if kids can fly these things, it shouldn’t be too hard to get a camera rig in the air, right?

T-Rec camera helicopter

Think again. Every day brings us a step closer, but it’s not an easy leap, even despite having years of RC plane and heli experience. But now that we’re close, we’re thrilled about the big picture look we’re going to be able to bring to all of our projects and the possibilities that this platform opens up for storytelling.