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2011 December

29

Dec

Relentless premiere

  • By David

The documentary¬† Relentless, produced and directed by Slipstream’s Justin Smith for Oregon State University, debuted on March 2nd to a packed house. This 35-minute film follows a year in the lives of students on a championship formula racing team.

This documentary marks a new standard in brand storytelling, and a departure from traditional advertising. On the Web, users choose their content. When presented with such choice, users won’t choose traditional commercials. They won’t opt to read brochure copy. Brand content needs to be compelling. It needs to stand on its own as a story.

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